Marketing

A Strategic Approach to Crisis Management and Media Relations
By Christine S. Filip

Associates and Their Role in Marketing
By Merilee Marsh

Beauty Contests and Beyond: Preparing Proposals and Presentations That Win
By Molly L. George

Best Practice Considerations for Pricing and Marketing Legal Services
By Felice C. Wagner

Checklist for Conducting Professional Client Seminars
By Charles C. Bingaman

Managing the Ethical Concerns in Marketing
By Christine S. Filip

Navigating Economic Cycles in the Pursuit of Profitability
By Christine S. Filip

Opening a New Office: The Marketing Component
By Heather Gray-Grant

Personal Business Plan Development: Creating Something Worth Selling…and a Story Worth Telling
By Gordon Holley

Project Blueprint: How to Plan for Successful Results
By Andy Havens

Promoting Communication: The Role of the Firm Retreat or Planning Event
By Jerrold Abramowitz

Speaking of Price: A Conversational Approach to Pricing Strategy
By Christine S. Filip

The Administrator's Role in Client Relationship Management
By Cheri Terzian

The Art and Strategy of Business Development
By Merilee Marsh

The Marketing Cycle in Law Firms
By Merilee Marsh and Cheri Terzian

Web Site Marketing: The Basics
By Micah Buchdahl